Description
Successfully designed and executed trade show booths or pavilions should be eye-catching and memorable, and effectively communicate the company's brand and message to attendees. These displays are portable brand expressions, the first point of contact between the company and potential clients or customers, and the setting for future interactions.
Requirements
Judging will focus on the effectiveness of the booth or pavilion based on several key criteria. These include innovation and creativity, visual appeal, how well the design communicated key messages, brand alignment, and theme. Sustainability, accessibility, metrics and engagement will also be considered.
- Videos: Recommended but not required.
- Budget: Not required.
- Images: Decor entries are encouraged to submit a minimum of 20 images.
Criteria
| Criterion | Weight |
|---|---|
| Concept & Creativity | 15.0% |
| Overall Aesthetic Impact | 15.0% |
| Craftsmanship & Execution | 15.0% |
| Guest Experience | 15.0% |
| Detail & Innovation | 15.0% |
| Other / Overall Score Based on Entry-Specific Factors | 25.0% |