Description
Honours an outstanding trade show experience that delivers high value for exhibitors and attendees through smart strategy, strong show design, and excellent execution.
Requirements
Judges will consider the clarity of the show's purpose and strategy, the quality of the attendee and exhibitor experience, and the effectiveness of show floor design, content, and programming. Entries will be evaluated on operational execution, production execution, marketing impact and turnout, innovation, and clear evidence of results, including exhibitor satisfaction, business outcomes, and overall return on investment.
- Videos: Recommended but not required.
- Budget: Not required
- Images: All events require a minimum of ten images.
Criteria
| Criterion | Weight |
|---|---|
| Brand Alignment & Strategy | 15.0% |
| Creativity & Innovation | 15.0% |
| Audience Engagement | 15.0% |
| Measurable Marketing Results | 15.0% |
| Execution & Brand Integration | 15.0% |
| Other / Overall Score Based on Entry-Specific Factors | 25.0% |