Description
This award recognizes an outstanding pop-up experience that brings a brand, product, or story to life in a temporary, high-impact format. Whether a one-day takeover or a multi-week installation, the winning pop-up delivers a compelling guest journey, strong design execution, seamless operations, and measurable results, creating real engagement, buzz, and brand value.
Requirements
Judging will evaluate the strength and originality of the concept, clarity of brand alignment, and effectiveness of the guest journey and engagement. Entries will be assessed on design, operational execution, and innovation, as well as measurable results tied to the stated objectives.
- Videos: Videos are required and must be accessible via YouTube, Vimeo, or an online viewing platform.
- Budget: Not required.
- Images: All events require a minimum of ten images.