Description
A product launch is an event that signifies the introduction of a new brand, product, or service to the market. The event typically highlights the product's features, benefits, and unique aspects and may include demonstrations, interactive experiences, and media coverage.
Requirements
Judges will focus on the event strategy, logistics, technology integration (if applicable), brand alignment, engagement, storytelling, media reach, outcome, metrics, accessibility, overall entertainment value and innovation.
- Videos: Recommended but not required.
- Budget: Not required.
- Images: All events require a minimum of ten images.
Criteria
| Criterion | Weight |
|---|---|
| Brand Alignment & Strategy | 15.0% |
| Creativity & Innovation | 15.0% |
| Audience Engagement | 15.0% |
| Measurable Marketing Results | 15.0% |
| Execution & Brand Integration | 15.0% |
| Other / Overall Score Based on Entry-Specific Factors | 25.0% |